About Us

Welcome to Diven Natirel!

Founded by Amethyst Jean in 2022, Diven Natirel is the culmination of a long-standing passion for creating products that promote healthy hair growth and scalp health. Amethyst embarked on her natural hair journey in 2013 and quickly faced challenges with existing products. Determined to find a solution, she began crafting her own formulas, a process that evolved into a labor of love since 2018.

In 2019, Amethyst’s awareness of health and wellness deepened, leading her to pay closer attention to the ingredients in her hair care and personal products. She developed a love for herbal practices, which inspired her to incorporate these principles into her lifestyle and hair care line. After extensive research and experimentation, Diven Natirel was born—a brand dedicated to providing clean, effective options for individuals with kinky, curly, and coily hair.

Amethyst’s journey with herbal practices has shaped Diven Natirel’s mission: to offer alternative solutions that empower others in their hair care journeys, just as it has empowered her. We are honored to be part of your path to healthy hair and holistic well-being.

Thank you for trusting us with your hair care needs. Together, we can embrace the beauty of our natural hair and promote a healthier future!